Summer 2026 · Free US shipping $50+ · In stock & ready to ship in 1–3 days

Customer care

Customer Care & Trust

This page is maintained by Southern Serenity to answer common questions about who we are, how we operate, and how customers can reach us. It is not a third-party certification.

Business identity

Southern Serenity · Beth Fletcher, owner · Athens, Alabama.

Shipping clarity

In stock and ready to ship. 1–3 business day processing; US shipping only.

Secure checkout

HTTPS checkout through Shopify, Shop Pay, Apple Pay, and major cards.

Who we are

Southern Serenity is a family-run online boutique founded by Beth Fletcher in Athens, Alabama. We curate jewelry, scarves, fashion accessories, beauty rituals, and gentle wellness comforts for customers in the United States.

We are an online-only shop. Customers can reach Beth and our family support line by email at info@southernserenity.shop or by phone/text at 256-434-1925, Monday–Friday, 9am–5pm Central.

How our shop operates

Product pages show the current product title, photography, price, availability, shipping expectations, return terms, and product care details. We use product photography and uploaded product images that represent the items we offer, and we avoid AI-generated product imagery for blog and product merchandising.

Some items are wellness-adjacent comforts, but they are not medical devices and are not presented as a diagnosis, treatment, cure, or prevention for any condition.

Shipping policyOrders process in 1–3 business days. Typical USA delivery is 5–7 business days after processing. Free US standard shipping applies on orders over $50.Refund policyEligible items may be returned within 30 days in original condition. Return shipping is the customer's responsibility unless the item arrives damaged, defective, or incorrect.Privacy policyOur privacy policy explains what information is collected, how it is used, cookies and analytics, service providers, and how to make a privacy request.ContactOur contact page lists the owner, phone, email, location, business model, payment handling, and support expectations in one place.

Reviews, social profiles, and public reputation

We do not display fabricated ratings, review counts, or approval badges. Product pages clearly label public discussion themes separately from first-party reviews while we build verified customer review history.

Follow our shop on Instagram and Facebook for product updates and behind-the-scenes shop notes.