Privacy Policy

Information we collect

• Order information you provide at checkout: name, shipping address, billing address, email, phone number, and payment details (processed securely by Shopify/Shop Pay — we never see your full card number).
• Account & contact information when you email us, sign up for our newsletter, or create a customer account.
• Device & usage information automatically collected as you browse: IP address, browser type, pages viewed, and referring URL. We use cookies and similar technologies (including Meta Pixel, Google Analytics, and TikTok Pixel) to understand site traffic and improve the shop.

How we use your information

• Fulfill and ship your orders, send order confirmations, and provide customer support.
• Send marketing emails about new arrivals or promotions — only if you opt in. You can unsubscribe any time via the link in any email.
• Detect and prevent fraud, and comply with our legal obligations.
• Analyze and improve our site, products, and marketing.

Who we share information with

We share only what is needed to run the shop, with trusted service providers:

• Shopify — our e-commerce platform and payment processor.
• Shipping carriers (USPS, UPS, FedEx) to deliver your order.
• Analytics & advertising partners (Google, Meta, TikTok) to measure traffic and reach customers — never to sell your data.
• Email providers for transactional and (opt-in) marketing email.

We do not sell your personal information.

Cookies

We use cookies for shopping cart functionality, fraud prevention, and analytics. You can disable cookies in your browser settings, but parts of the site (like the cart) may not work properly.

Your rights

You have the right to access, correct, or delete the personal information we hold about you, and to opt out of marketing communications. To make a request, email info@southernserenity.shop and we'll respond within 30 days.

Data retention & security

We keep order records for as long as needed to fulfill orders, handle returns, and meet tax and accounting requirements. Payment data is handled by Shopify under PCI-DSS standards; our site is served over HTTPS with an active SSL certificate.

Children

Our shop is not directed at children under 13, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision.

Contact us

Southern Serenity
Attn: Beth Fletcher, Owner
Athens, Alabama, USA
Phone: 256-434-1925
Email: info@southernserenity.shop